The importance of personal branding.
The importance of personal branding.
Have you ever asked yourself the question...what is ‘my’ personal brand? If you were to be asked that question, how long would it take for you to come back with a true, clear response?
Your personal brand is the collection of values you stand for and the offerings you consistently deliver as a person. When you live your personal brand, it means that you completely understand YOUR values and are being true to YOURSELF.
You will notice that this will also reflect on the things around you too. From the people you attract into your life, to the achievements and goals you reach - it’s all a reflection of what you value, believe in and encompass as a person.
So, how does this translate into the workplace?
An article on Forbes suggests that, ‘although the term "brand" is often associated with business...your personal brand speaks before you. Being intentional about what you want it to stand for shapes the opportunities you attract.’
The statement above reinforces the idea that whatever you believe in, value and envision will help to form your career journey. Therefore, the more you focus on your personal brand image, the better you can develop your career to become exactly what you aspire it to be.
However, it is easy to lose touch with your personal brand and for many of us it’s not until we actually take time to pause and reflect (whilst also trying to balance a busy lifestyle), that we realise that perhaps we are not in a job that is in line with our beliefs and values - or perhaps you’re surrounding yourself with people that don’t believe in the same things as you.
Take some time now and ask yourself - are you being authentic? Are you living your personal brand?
A good place to start in order to really define your brand, is focusing on your motivations. What inspires you? What gives you butterflies when you talk about it? How excited do you get about certain things? This could be certain activities in work, topics you're passionate about, hobbies or perhaps a side hustle!
Is everything your encompassing right now really reflecting who you are and what excites you?
Those butterflies are there for a reason - so listen to them!
When you define your motivations, you can then start to shape your ambitions in life...and in all areas too, not just careers! It’ll allow you to better connect with people, new experiences and things around you.
I’ve recently become a manager at work, and one of my goals is to ensure that coming to work as a part of my team is empowering, challenging and fun for them! So, as I step into a new stage of my career and develop my skills as a leader, I want to ensure that I don’t lose site of my core values. I hope that this will allow me to one day lead a team that looks up to me as a positive, empowering leader.
This leads nicely onto my next point…think about what legacy you want to leave. How do you want to be remembered?
Be clear on what differentiates you from others. What are your core values? What makes you, YOU? Do you have a specific skill set or talent that sets you apart from others?
Now, time to set your goals.
What do you want to achieve in the next month that excites you?
What about the next six months? The next year?
When it comes to your career, I believe that you need to completely own it - really think about the kind of person you want to be and what career goals you want to achieve. Of course, there will always be external factors that play into this - but to put it simply, everything always comes back to YOU. Your defined personal brand will act as a benchmark to reflect back on, and it will ALWAYS be there to steer you back on track. Your journey is your story, stay authentic, own it and make sure you tell it!