Why goals are important & what yours should do for you.


Why goals are important & what yours should do for you.

For the first few years of my career, I hated goal setting. It all just felt a little fake and 'cringey' and just an exercise we had to do because our managers at work were making us do it in preperation for our performance reviews in 12 months time. I mean, it probably coincided with the fact that I hated my job, and so I didn't really have any desire or motivation to set myself goals for something I didn't want to do in the first place. And then I made a career change and for a year I didn't set any goals because I didn't have to and I thought it was great. I was getting through my weekly to-do list but I had nothing really 'bigger' to work towards.

I was still pretty successful in this job and was learning and making progress. But it wasn't until I landed my next job, where I suddenly had targets to meet and actual goals to hit, that I realised how much of a difference it can really make.

Because the thing is, you can be successful without ever setting yourself goals. But I can guarantee you will be more successful, and that success will come quicker for you, if you do.

So, how do you even start thinking about what your goals should be and what should they do for you?


Give yourself a "statement of intent".

Rather than thinking 'I would like to have achieved this by the end of the year', change your mindset to - 'I will have achieved this by December.' If you treat your goal as a statement of intent, rather than just something that would be a 'nice to have', you'll be more motivated to really stick to it and work hard to achieve it.

Thinking of your goals this way will also help you to commit to them more. You'll be holding yourself more accountable and gives you something to continue working towards - even on those days when you're tired and just feel like throwing in the towel.

Give yourself permission to think big.

Be creative and ambitious with your goals and don't limit yourself before you've even started. Yes, you should set shorter term goals that will help to keep you motivated on a daily basis, however, you should also set yourself longer-term goals that will stretch and challenge you. If it seems scary, it's probably exactly what you need.

Use yours goals as not only internal markers for yourself to track your own progress, but also as a way to explore your own potential.

  • What would you really love to achieve?
  • If time - and fear - weren't factors, what would you do?
  • How do your goals fit into your values?
  • What do you want to be known for?

Give yourself clarity & focus.

Make sure that you are clear on your own direction and that you are focusing your energies on what you really want to do and getting yourself to where you want to be. If you set yourself the right goals, these can truly help strip away all of the other 'noise' around you and really help you focus.


Give yourself confidence.

I'm sure we've all heard of SMART goal setting -(the idea that your goals should be: Smart, Measurable, Achievable, Relevant & Time-based), and if you stick then your goals should most definitely be measurable. If you can measure your performance and success, then you can improve it.

By setting yourself goals - and consequently achieving them, it will enable you to give yourself a little boost of confidence. You can prove to yourself that you can do whatever you set your mind to and it will do wonders for your self-belief.