Why you need a personal 'elevator pitch' and how to create one.

elevator pitch

Why you need a personal 'elevator pitch' and how to create one.


Picture this... you're at an industry networking event with many important people in the same room that could become potential clients or employers. Whichever you are there for, they are valuable contacts that could enhance your career. Yourself and your colleague - who are both in the same role - are both introduced to someone new, and you introduce yourself with the following:

'Hello, it's lovely to meet you. I'm Sarah, and I'm one of the account managers here at Smiths & Jones.'

Your colleague however, then introduces herself with:

'Hello, it's great to meet you. I'm Anna, I look after a number of our biggest clients here at Smith's & Jones, and I work to create successful strategies to deliver additional revenues for both the business and the client. Just last week I was recognised for my contributions to the company and received an award - I'm hoping this will help as I'm looking to move into a management role within the next six months.'

See the difference?

Your name and your job title tells very little about what you actually do, what you contribute to the business and what a value you are. This is where your personal elevator pitch comes in. If you have just 30 seconds, how can you introduce yourself differently instead of simply stating your name? How can you tell whoever is asking what a great asset you could be to their company? It also give you a chance, as in the example above, to tell them what you are looking for too.

So, how do you go about writing one for yourself?


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What do you do?

Write down, in a sentence or two, exactly what it is that you do. This is harder than it sounds, but keep at it until you have a line that really summarises your job. Write and re-write it until it's perfect if you have to, but keep it short and concise.

Why does it matter?

Why does your job role matter? What do you contribute to the business on both a day-to-day basis as well as for your wider team and towards the bigger picture? Again, try and summarise this in a sentence or two and add it to your previous one.

What's next?

What's next for you? What are you looking for? Where are you hoping to be or go in the short-term? This part is particularly vital if you think you will want to change jobs soon, or if you're looking for a promotion or new challenge or project to work on. Alternatively, you can also let them know if you're looking to learn a new skill or gain a qualification - you never know, this person may just have the correct contact for you!

 

Keep it short, but make it unique.

This isn't a sales pitch or part of an interview, it's simply a new way of introducing yourself, so keep it short and under thirty seconds. This part is pretty crucial. Additionally, make sure it's unique to you. There are lots of examples you can find after a quick google, but you're not the person who wrote that one. You are you. Try and get across what makes you unique and what you bring to the table.

Make it confident.

Rehearse saying the few sentences you've pulled together, and make sure you sound confident. Take out any words or phrases that you've used that could make you sound like you're belittling yourself. Replace 'I just manage some of our client accounts' with 'I am responsible for managing a number of our client accounts'. Notice how simply removing 'just' and 'some' completely changed the tone of the statement? Words are powerful, so ensure you're using the right ones!


 
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